DESTINATION HAPPY SUMMER 20’ CAMPAIGN
With the launch of a new product category for Mate The Label, I was tasked with ideating and executing a dynamic 360 brand campaign for cross channel activation.
DIRECTION
With the focus on a vacation mindset, I defined a whimsical escape from reality. The Flamingo Estate in LA supported this idea and supported the overall vibe of bliss, comfort, ease, wanderlust and color.
LIGHT & COLOR
The team used diffused natural light and a deep, rich color treatment to compliment the saturated product colors of the season.
Editorial Video
Photography By: Olivia Malone
DP: Andrew Amine
Styling: Djuna Bel