MATE THE LABEL ‘MOVE’ launch
With the launch of a new product category for Mate The Label, I was tasked with ideating and executing a dynamic 360 brand campaign for cross channel activation.
Motion
Introducing motion on MATE’s homepage for the very first time, we created a dynamic self play homepage hero featuring the 5 editorial ‘movers’.
eCommerce Photography
I defined a new product page photography direction by incorporating props and dynamic posing and cropping.
ECOMMERCE VIDEO
Introducing an 8 second video clip on the product page photography created an opportunity for customers to see the product in motion.
Editorial & eComm Photography: Bryan Carr
DP: Suzaine Aguirre
Styling: Alex Violante